This range is provided by BYROE. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.
$80,000.00/yr - $100,000.00/yr
About Byroe
Byroe is an upcycled superfood skincare brand committed to holistic sustainability. Inspired by the founders childhood experience with natural superfoods and upcycling, Byroe delivers high-performance skincare products crafted with natural ingredients and innovative formulations.
We are looking for a passionate and strategic Marketing Manager to join our growing team and help drive Byroes next phase of growth. If you are a creative thinker with a deep understanding of beauty and skincare marketing, wed love to hear from you!
Job Overview
As the Digital Marketing Manager at Byroe, you will lead the execution of high-impact digital strategies to drive brand growth, customer engagement, and e-commerce performance. Reporting to the Marketing Director and working closely with the Creative Team, you will own the digital customer journeyfrom awareness to conversionacross channels including paid media, SEO, email, social, influencer, and Shopify. Youll play a key role in elevating Byroes online presence and expanding our digital footprint both domestically and internationally.
This role requires a mix of strategic planning, performance analysis, and hands-on execution, with a deep understanding of the beauty and skincare consumer landscape.
Key Responsibilities
2. E-Commerce Growth (Shopify)
3. Analytics & Performance Marketing
4. CRM, Email & SMS Marketing
5. Influencer & Social Media Integration
6. SEO & Content Marketing
7. Trend & Market Insight
Qualifications
5+ years of experience in digital marketing, ideally within a skincare or beauty brand.
Proven success in e-commerce and performance marketing across Shopify, Meta, Google Ads, and Klaviyo.
Strong understanding of beauty customer behavior and the digital funnel.
Experience with analytics tools (Google Analytics, GA4, Shopify, Meta Ads Manager, etc.).
Deep knowledge of digital campaign metrics, targeting, and optimization strategies.
Familiarity with influencer marketing and UGC integration in paid/organic content.
Strong project management, communication, and cross-functional collaboration skills.
Passion for skincare, clean beauty, and sustainability is a must.
Ability to thrive in a fast-paced, agile startup environment.
Referrals increase your chances of interviewing at BYROE by 2x
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