Social Media & Affiliate Manager (Crypto Sportsbook) -- Toronto (O-Site) Job at Pentasia, Canada

T2xEV0JaNFJWWXNLaG10Vy9RWDBHY3hl
  • Pentasia
  • Canada

Job Description

Job Description

We’re hiring a Head of Growth to lead the strategy and execution of user acquisition for a new sweepstakes gaming brand backed by a team with deep roots in iGaming and crypto. This is a ground-floor opportunity for a hands-on, performance-driven marketer with proven experience in sports betting, sweepstakes and crypto.

As our Head of Growth, you’ll be responsible for building and executing the user acquisition strategy from the ground up, owning the full funnel — from paid media to activation and retention. You’ll plan and launch campaigns, work closely with affiliates, social, and SEO teams, and manage key external partners. Your goal: drive scalable, ROI-positive growth for a new sweepstakes gaming brand in a competitive space.

What you’ll do:

  • Own and execute omnichannel growth strategies (paid, SEO, affiliate, social)
  • Plan and run global paid campaigns (Meta, Google, Reddit, native, YouTube, TikTok)
  • Analyze and optimize full-funnel performance (CAC, LTV, ROAS, retention)
  • Collaborate with creative teams on messaging, ad testing, and landing pages
  • Manage tracking, attribution, and reporting (GA4, Voluum, UTM, pixels)
  • Work closely with vendors (media ops, analytics, creative) and internal teams
  • Ensure marketing compliance across sweepstakes, crypto, and gaming verticals
  • Support dual-brand growth across crypto and sweepstakes products
  • Drive creative, scalable strategies for acquiring and retaining bettors

You’re a fit if you:

  • Have 5+ years in growth marketing for sportsbooks, crypto, fintech, or casinos
  • Are fluent in performance metrics (CAC, LTV, ROAS, conversion funnels)
  • Are hands-on with media buying and have experience with high-risk verticals (geo-routing, cloaking, etc.)
  • Have experience managing agencies and a small internal team
  • Can operate in fast-paced, startup-style environments
  • Bring a network of trusted vendors (tracking, analytics, media ops, creative)
  • Understand international user acquisition and emerging geo strategy (Tier 2/3, crypto-friendly regions)
  • Are proactive, iterative, and driven by data

Compensation:

  • Competitive base salary based on experience
  • Performance-based bonus tied to KPIs and revenue growth
  • Flexible schedule and autonomy in execution
  • Join a seasoned leadership team with deep expertise in iGaming and eSports

Job Tags

Flexible hours,

Similar Jobs

Appcast

CDL-A Delivery Driver Job at Appcast

 ...responsible for driving a tractor trailer or straight truck on intrastate and interstate local, over-the-road (OTR), shuttle, and overnight and drive and drop routes for the purpose of delivering and/or unloading food and food related products to customers in a safe and... 

Continental Tide Defense System INC.

Marine Electrician I Job at Continental Tide Defense System INC.

 ...Philadelphia; San Diego, CA; Bremerton, WA and Norfolk, VA. We specialize in providing engineering and industrial services to the US Navy, Coast Guard, Military Sealift Command, and other Department of Defense Organizations. At Continental Tide, we understand that a... 

Rocket 55 LLC

Email Marketing Strategist & HubSpot Marketing SME Job at Rocket 55 LLC

Job Title : Email Marketing Strategist & HubSpot Marketing SMELocation :We provide a hybrid work schedule, allowing employees to work from home on some days and be present in the office on others....  ...guiding the client through the process.Excellent analytical skills and... 

Freeman Orthopedic & Sports Medicine

Nurse Practitioner Job at Freeman Orthopedic & Sports Medicine

 ...Description Job Description We are seeking a Nurse Practitioner to join our expanding staff. We are an...  ...this position will be responsible for working alongside our clinical team in a...  ...or rounding in SNIF facilities Flexible work from home options available.... 

Matson Trucking and Excavation

Heavy Equipment Operator Job at Matson Trucking and Excavation

 ...Heavy Equipment Operator. Competitive wages. IRA w/company match & Paid vacation time. We specialize in single family homes, septic installation, retaining walls, utilities, dump trucking, conveyor truck etc. 3 Years clean driving record. Send resume or letter to...