Were looking for an innovative, experienced, and goal-oriented Senior Marketing Manager to lead the strategy and execution of the U.S. marketing program for EF Language Abroad , with an initial focus on the Gap Year segment . This is a hands-on role where youll drive awareness of EFs immersive language schools across 11 global destinations and generate high-quality leads from prospective students and their parents.
Youll develop and execute multi-channel growth strategies, optimize the U.S. marketing funnel, and use data-driven insights to improve performance and conversion. As part of a tight-knit U.S. team and a global marketing organization, youll collaborate across functions and borders to make a meaningful impact on a growing area of EFs business. Over time, this role will expand to include additional customer segments beyond the Gap Year audience.
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