Job Description
Job Title: Marketing Manager-III
Job Location - Remote - New York City, San Francisco, Portland
Duration - 12 months
About the Team
Client's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, Client connects people with the local businesses they care about - helping grow businesses and the communities that support those businesses.
To further this mission, we're looking for an experienced marketer who will sit at the intersection of growth, brand, and operations, to develop integrated marketing strategies for our Consumer business at Client.
About the Role As a Marketing Manager, you will help develop audience-first strategies around key cultural and celebratory occasions that meet the unique customer needs during these moments. In this role specifically, you will focus on reaching new and existing customers and identify ways to bring them to the platform with new intent.
You're Excited About This Opportunity Because You Will... - Assess marketing opportunities and develop insights around Occasions, acting as the voice of the consumer and expert for the Marketing organization.
- Develop the Occasions strategy, encompassing goals, category focus, and core value proposition, keeping the consumer at the heart of our approach.
- Work with Creative, Growth, Retention, and Social & Influencer teams to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app that drive cultural relevance and cut through crowded conversations.
- Interface and day-to-day collaboration with S&O counterparts to develop overarching and initiative strategy(s), cross-functional leadership updates, and reporting on key initiatives and campaigns.
- Work with Analytics, S&O, and channel teams to set the right goals and measurement plan.
- Develop and oversee campaign tracker of deliverables across marketing channels.
- Track primary metrics across functions, reporting progress out to org and senior leaders.
- Establish a strong working relationship with cross-functional stakeholders in our Product, Operations, Analytics, and Marketing teams.
- Stay current on marketing best practices, cultural trends, and competitive landscape.
We're Excited About You Because You Have... - Bachelor's degree, MBA preferred.
- 6 years of professional experience in marketing in a corporate or startup environment, B2C experience required.
- Fluency across the marketing mix, fully understanding marketing principles and its role across the funnel.
- The ability to connect with people, build relationships, and influence with authority.
- A strategic, business mind; you find trends in the data and gather audience-first insights.
- A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways.
- An extraordinary bias for action; you're dependable, self-motivated & ability to multi-task.
- A proven track record of driving and measuring successful go-to-market launches that drive adoption and bottom-line impact.
Why You'll Love Working at Client - We are leaders - Leadership is not limited to our management team. It's something everyone at Client embraces and embodies.
- We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
- We are learners - We're not afraid to dig in and uncover the truth, even if it's scary or inconvenient. Everyone here is continually learning on the job, no matter if we've been in a role for one year or one minute.
- We are customer-obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and client's dashers and believe in connecting people with possibility.
- We are all Client - The magic of Client is our people, together making our inspiring goals attainable and driving us to greater heights.
Job Tags
Local area,