Job Description

Get AI-powered advice on this job and more exclusive features.

This range is provided by DRYOUT. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$60,000.00/yr - $80,000.00/yr

Direct message the job poster from DRYOUT

COO at DRYOUT | Advisor | Proud Husband and Father

DRYOUT is a high-growth start-up driven by our mission to rescue things that shouldn't get wet, so that we can help rescue people who struggle with mental health challenges with particular focus on veterans and children. We are building a lean team of doers who are committed to our company's 4H values of Humble, Hungry, Honest, and Happy. Our proprietary technology is the only reusable, electricity-free material that provides moisture protection and damage recovery for valuable electronics, firearms, and other hard goods. As the GORE-TEX of moisture removal, we partner with brands (Brand Partners), distributors, and government organizations worldwide to provide unparalleled moisture-removal solutions for their customers and end-users (such as bags, cases, and pouches).

Position Summary:

We are seeking a highly motivated and creative Marketing Coordinator with a strong background in the B2B sector and OEM (Original Equipment Manufacturer) experience. The ideal candidate will demonstrate a history of values- and mission-driven impact in daily life, a strong bias for action, keen eye for detail, exceptional content creation experience, and a proven track record in content creation and management of CRM, LinkedIn, and other B2B social media platforms to drive engagement, brand awareness, and qualified lead generation. Please do not apply if you do not have experience in the B2B sector.

Key Responsibilites:

Marketing and Brand Strategy

• Assist in the development and execution of marketing campaigns that align with our strategic vision, brand identity, and sales objectives.
• Oversee full-funnel marketing programs including organic and paid media, SEO/SEM, brand storytelling, distributor training, email campaigns, experiential initiatives, and performance analytics.
• Help maintain a consistent brand identity for all collateral and communications across the organization.
• Collaborate with internal teams and third parties to create relevant and compelling marketing materials and communications.

Digital and Social Media Marketing

• Manage our social media presence across relevant platforms, crafting engaging content and growing audience reach.
• Maintain a content calendar and track performance analytics (inbound sales leads, etc) to inform future strategy.
• Work with design tools or vendors to create visually appealing digital assets.

Brand Partner Support

• In collaboration with our internal sales team, develop training content for our Brand Partners for their internal staff and external customers.
• Coordinate with internal stakeholders to ensure relevant content and consistency of branding for marketing materials for use by our Brand Partners.
• Create tools for Brand Partners to educate their customers on the features and benefits of DRYOUT.
• Ensure Brand Partners adhere to DRYOUT marketing/branding guidelines.

Content Creation and Website Management

• Create and update written materials including website content, thought leadership articles, Brand Partner case studies, and product highlights.
• Coordinate with vendors, contractors, or agencies for content, design, and video production, as needed.

Sales Tool Creation and Enablement

• Collaborate with the sales team to align marketing efforts with business objectives.
• Create compelling and relevant collateral / tools for various channels, including flyers, handouts, and trade show tools.

Events Planning and Logistics

• Assist with the planning, set-up, and execution of events, trade show booths, etc.
• Attend trade shows as requested to act as marketing point of contact.

Public Relations Management

• Identify and manage our public relations proactive strategy and coordinate response strategies.
• Write press releases in coordination with Brand Partners and key customers for new product launches and partnerships.
• Assist internal stakeholders in creating and distributing branded thought leadership content.

ROI and Trend Focus

• Analyze market trends, competitor activities, and customer feedback to refine marketing strategies and tactics.
• Monitor and report on the effectiveness of marketing campaigns, using analytics tools to measure ROI and KPIs.
• Stay updated on the latest marketing trends and best practices, especially in the B2B and OEM sectors.

Qualifications:

Experience:

• 3+ years of experience in B2B marketing, with a strong focus on OEM partnerships.

Desired Attributes:

• Instinctively exhibit our company's 4H values of Humble, Hungry, Honest, and Happy.
• Deep patriotism and commitment to protecting members of the U.S. military.
• Proactive and resourceful problem-solver with a "can-do" attitude.
• Strategic thinker with a hands-on approach to execution.
• Results-oriented with a strong commitment to meeting deadlines and achieving goals.
• Collaborative team player who fosters a positive and productive work environment.
• Adaptable and comfortable navigating ambiguity.

Skills and Capabilities:

• Proven ability to create engaging content and manage social media accounts.
• Strong analytical skills and proficiency in using marketing analytics tools.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative marketing ideas.
• Experience with marketing automation and CRM software (e.g. HubSpot) is a plus.
• Ability to work independently and as part of a collaborative team.
• Strong experience with technical editing and proofreading.
• Proficient in Canva, HubSpot, Adobe Creative Cloud, or similar tools; basic design and layout skills are a major plus.
• Experience using AI for copywriting and technical writing is a plus, but a human voice is always essential.

Physical Requirements:

• Must be able to tolerate prolonged periods of sitting and/or standing at a desk.
• Must be able to operate a computer, phone, and/or keyboard and tolerate prolonged periods performing work using a computer, telephone, and/or keyboard.
• Must be able to lift up to 50 pounds at times.
• Must be able to set up booths and displays at events and conferences.
• Must be able to travel.

What We Offer:

• Competitive pay.
• Opportunity to work with a talented, passionate team that is driven by our company mission.
• Professional development and growth opportunities.
• A positive and inclusive work environment.
• Fast-paced and exciting growth-focused culture built on timeless values.

How to Apply:

Interested candidates are invited to submit their resume, cover letter, and a portfolio of their work to jobs@dryout.com with the subject line "Marketing Coordinator Application".

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Strategy/Planning

• Industries

  Manufacturing

Referrals increase your chances of interviewing at DRYOUT by 2x

Sign in to set job alerts for Marketing Coordinator roles.

Salt Lake City Metropolitan Area 2 weeks ago

Salt Lake City Metropolitan Area 2 weeks ago

Salt Lake City Metropolitan Area 2 weeks ago

Lehi, UT $65,000.00-$100,000.00 1 month ago

Salt Lake City, UT $50,000.00-$70,000.00 4 weeks ago

Salt Lake City, UT $55,000.00-$75,000.00 1 week ago

Lehi, UT $50,000.00-$75,000.00 2 weeks ago

Salt Lake City, UT $70,000.00-$80,000.00 1 month ago

Salt Lake City, UT $74,640.00-$83,300.00 5 days ago

Influencer & Design Marketing Specialist

Salt Lake City Metropolitan Area 2 weeks ago

Draper, UT $45,000.00-$65,000.00 1 week ago

Sandy, UT $55,000.00-$70,000.00 2 weeks ago

Salt Lake City, UT $84,800.00-$146,900.00 1 week ago

Marketing And Business Development Coordinator

Salt Lake City, UT $20.00-$21.00 8 months ago

Salt Lake City, UT $56,000.00-$65,000.00 2 weeks ago

Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Job Tags

Similar Jobs