About Hammr We’re modernizing payroll and HR for the $2.2T US Construction industry (think: Rippling for Construction). We’re actively powering payroll & HR for the teams that lay our roads, build our bridges, stand our buildings, and improve America’s infrastructure. Our industry has been running on legacy payroll platforms built decades ago. And generic payroll systems like ADP and Paychex weren’t designed for construction and they break under the needs of prevailing wage, certified payroll, and construction-specific workflows. Contractors who’ve switched from ADP, Paychex, or QuickBooks to Hammr have: Cut their payroll operations by up to 90% Eliminated the reliance on Excel spreadsheets entirely Consolidated tools that never worked together in the first place Our customers not only save time and money - they make more money + get more profitable. Our founding team has deep domain expertise in construction and tech, having built things from the ground up like one of the most-followed construction podcasts to building the foundation of Superhuman as its 6th engineer. We’ve raised ~5M from YC, Soma Capital, Pioneer Fund, leaders from Procore, Autodesk, HammerTech, a16z, GitHub, Product Hunt, and some of the most respected construction companies in the US. Why We’re Hiring We’re consistently winning head-to-head against multi-billion-dollar legacy providers. Now we’re accelerating that advantage. To accelerate revenue growth by partnering directly with our CEO and founding team on GTM strategy, pipeline execution, and closing key accounts. To lead and grow our sales motion across inbound/referrals, partners, outbound, events. To help build the foundation for Hammr’s future sales organization and become a strong leader as the team scales. What This Role Is About This isn’t a typical AE job. You won’t just follow a playbook, you’ll help build and amplify it. You’ll own the full cycle: prospecting, demos, negotiations, and closes. You’ll experiment with GTM strategies alongside our team. You’ll collaborate with the team to bring sales insights directly into product sprints. And you’ll be on the front lines proving every day why Hammr is winning where legacy payroll is failing. Why This Role Is Different You’ll create, not just execute: Instead of inheriting a rigid playbook, you’ll design and refine the blueprint that future AEs will follow. You’ll have outsized influence: The feedback you bring in from the field won’t just impact your quota - it will shape and amplify Hammr’s product, pricing, and GTM. You’ll get career-defining exposure: Most AE roles keep you in the sales lane. At Hammr, you’ll have the opportunity to have your hands in strategy, product, partnerships, and revenue. You’ll bet on yourself: This isn’t a “spoon-fed” sales job. We’re looking for a scrappy, hungry operator who sees the upside in joining an early-stage startup where success means acquiring new customers, delighting customers, and helping us shape the future of construction payroll. Why Hammr Is A Unique Opportunity De-risked early-stage PMF: We’re early enough that every deal you close moves the needle. And we’ve already cleared the riskiest hurdles: paying customers, proven demand, case studies, customer love, strong retention, and a mission-critical product. De-risked sales: You’re not walking into a completely blank slate. Our founder has personally closed 50+ deals, proving the demand, handling objections, and laying the groundwork. But there’s still plenty of work ahead. We’re looking for someone to refine, experiment, and accelerate GTM further. Massive $2.2T market: Construction is one of the largest industries in the world, yet still under-digitized. Most contractors are stuck in spreadsheets and fighting generic systems. This is the opportunity. Clear competitive edge: Generic payroll providers can’t keep up with the realities of construction. We can. It’s why we’re winning deals against incumbents 100x our size. Community + brand: From our Bred To Build construction podcast to one of the most-followed construction social channels, we’re deeply embedded in the industry we serve. Sticky product: Payroll is mission-critical. With our purpose-built products, Hammr has become a painkiller for payroll migraines and burnt-out teams. Once contractors move to Hammr, they stay, and expand their product use. What We’re Looking For 2+ years in a quota-carrying B2B SaaS sales role. Track record of consistently hitting/exceeding quota. Full-cycle sales experience: prospecting → demo → negotiation → close. Confidence selling into SMB and mid-market, including five/six-figure deals Strong communicator who can connect with CFOs, controllers, HR, and execs. Operate like a trusted advisor (listen, diagnose, then prescribe/sell). Effective building rapport in-person or selling over Zoom. Owner’s mindset: creative, scrappy, and proactive. Hungry to grow - personally, professionally, and with Hammr. Bonus points for: Selling into construction. Familiar with payroll or accounting concepts. Startup experience (Series B or earlier). Soft Requirements: Competitive. You love to win. Whether it’s a head-to-head against a legacy competitor, beating last month’s numbers, or how fast you can respond to a prospect. Be an owner. You’re self-directed, proactive, and unafraid to disqualify bad fits. Where there’s a gap, you fill it or iterate on it without being asked. Builder mentality. You thrive in ambiguity and like figuring things out as you go. Instead of waiting for a process, you create one. Resilient + gritty. Startups are hard. But you love being in the arena. Following up, pushing deals across the finish line, finding creative paths forward, and not getting discouraged when it gets tough. Clear communicator. You simplify complex products into plain language, adapt your tone for a CFO, an Executive, or an Admin, and confidently handle objections. Help first, sell second. You lead with listening, ask sharp questions, and solve specific problems - you don’t just run through slides or pitch features. Curious + product-minded. You care about how the product works, dive deep to understand it, and bring insights back that make Hammr better. You don’t just blindly sell. Constantly growing. You’re resourceful and always improving - whether it’s refining a process, sharpening your sales skills, or applying new learnings to help the team win. Benefits Competitive base + uncapped commission + equity Health, dental, and vision coverage Opportunity to shape the sales org from the ground up #J-18808-Ljbffr Hammr
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