Job Description
A healthcare services company is seeking a skilled digital marketing manager to join their team and drive digital marketing initiatives through strategic campaign planning, execution, and optimization.
This role will be responsible for overseeing tasks designed to maintain and expand their digital marketing ecosystem. The ideal candidate will be proficient in leveraging platforms such as Google Ads, Bing Ads, and social media advertising to generate targeted traffic and achieve conversion goals. Collaboration with cross-functional teams to align digital marketing efforts with broader marketing objectives is essential. The successful candidate will possess a strong analytical mindset, excellent communication skills, and a proactive approach to problem-solving. Please apply if you're passionate about driving growth through data-driven digital marketing strategies and thrive in a dynamic, results-driven environment.
JOB RESPONSIBILITIES - Develop and execute PPC (Pay-Per-Click) strategies to drive traffic and conversions for various online platforms including Google Ads, Bing Ads, social media platforms, etc.
- Manage campaigns and incorporate recommendations and best practices. Conduct keyword research and analysis to identify high-value target keywords and optimize campaigns for maximum ROI.
- Monitor campaign performance metrics - CTR, CPC, conversion rate, and ROAS to identify areas for improvement. Analyze data on various platforms and tools to understand trends to identify performance, opportunities and risk.
- Create and optimize ad copies, landing pages, ad extensions and call extensions to improve ad relevance and quality score. Conduct A/B testing of ad creatives, landing pages, and targeting parameters to optimize campaign performance.
- Implement bid management strategies to achieve target CPA and maximize budget efficiency.
- Stay updated with industry trends, algorithm changes, and best practices in PPC advertising.
- Provide regular performance reports and insight to stakeholders focused on ROI with recommendations for campaign optimization to drive digital marketing direction, initiatives and spend.
- Collaborate with other marketing teams to align PPC campaigns with overall marketing objectives and strategies.
- Analyze competitor activity and market trends to identify risks and opportunities for improvement and innovation in PPC campaigns.
- Partner with internal teams on projects that impact marketing efforts and data management.
- Support Salesforce CRM data management, data flow and reporting as it pertains to digital marketing.
- Work with the technology team on creation, QA, implementation and monitoring of integrations and flow of incoming digital leads to ensure methodical tracking and synchronization.
QUALIFICATIONS - 3+ years of experience in digital marketing in a technical & analytical capacity
- Google Ads campaign management with demonstrated ability managing successful campaigns
- Strong interpersonal skills and ability to diagnose and troubleshoot technical issues
- Experience and working with and analytics tools such as Google Analytics and Keyword Planner
- Experience and familiarity working with Salesforce CRM and CallRail
- Proficiency with Microsoft Office Suite with strong ability to manipulate and parse data using Excel
- Excellent written and verbal communication skills
- Meticulous attention to detail & strong organization skills
- Ability to multi-task while prioritizing workloads
- SEO knowledge and experience a plus
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