Job Description

Base pay range $230,000.00/yr - $260,000.00/yr About this Role My client is one of the fastest Michigan-based retailers and is looking for a dynamic and passionate marketing leader with deep expertise in digital marketing, including eCommerce, SEO, ECRM, and geofencing strategies. Proven ability to build and lead high-performing teams while fostering collaboration and strong communication. Demonstrates a cost-conscious mindset with a focus on revenue impact and bottom-line results, supporting a $600MM annual revenue operation. Advocates for in-house capabilities over outsourcing and provides strategic marketing support to franchisees through a shared fund model. Role & Responsibilities The Chief Marketing Officer (CMO) will report to the Chief Operating Officer (COO) and serve as a key partner to the executive leadership team. A successful candidate will bring an industry-leading perspective on brand and marketing strategies, possess a strong growth-focused mindset, and mastery in balancing the art and science of long-term brand building. The CMO will oversee the company’s marketing and creative strategies. This leader will develop and implement integrated communication strategies, campaigns, and programs to fulfill brand and sales objectives. The ideal candidate will create and deliver fully-integrated programs across marketing, digital, communications, and public relations to ensure maximum impact, efficiency, and alignment across all company functions. Responsibilities will include Evolve and strengthen the brand through innovative positioning, creative, brand architecture, out-of-the-box experiences, and authentic communication Apply analytic diligence and consumer behavior intuition to identify unique, compelling opportunities to bring the company brand and product stories in front of new audiences (domestic and international) Guide and unify the creative direction of the brand Spearhead best-in-class brand building and storytelling efforts; build off a proven track record for a high-growth brand to increase consumer engagement and generate business growth In partnership with the Founder and leadership team, define and guide the product innovation strategy/roadmap; actively supporting overall brand strategy and existing product offering while strengthening competitive positioning in the broader market Drive the consumer communication strategy with a focus to strengthen the digital footprint Manage a significant marketing budget; leverage financial rigor to prioritize and allocate resources and media effectively Design and execute a performance marketing strategy to drive customer acquisition, increase retention, and establish best-in-class lifetime value (LTV) Collaborate with internal teams to deliver against the total brand experience across all consumer touchpoints Build, lead, and inspire a high-performing organization of 10 employees Professional Qualifications 10+ years of full stack marketing experience for a high growth consumer products business Demonstrates a strong work ethic, high integrity, and commitment to excellence Best-in-class brand builder and industry visionary with a track record of dramatically increasing brand engagement and generating business growth Global marketing experience with a track record of success leading international expansion Experience leading Product Development and innovation strategy Strong commercial acumen and P&L management Experience managing online and offline marketing channels Passion for brand development and storytelling Must be an excellent communicator, natural leader, and team player Understands the nuances of the retail market evolution and changes in consumer behavior Proven success leading cross-functional teams and processes Adaptable, resourceful, and forward-thinking Experience working at innovative, fast-paced startups or indie/digital brands is a plus Be a pleasure to work with… Lead, not manage! #J-18808-Ljbffr Blackbird Talent

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